Malfy
La Terrazza
Briefing
Malfy tasked us with putting Malfy Gin on the map as a trendy, Italian and super premium gin brand. The aim was to position their signature Malfy Gin Rosa as the must-have drink for the summer.
Our goal was to create a desire so strong that influencers and consumers alike would want to feature the vibrant, beautiful Malfy Rosa in every post.
Approach
Understanding that the Dutch (and Belgians) eagerly anticipate the summer—some might even joke that summer hardly exists with only 50 sunny days. Based on that insight we saw a golden opportunity for Malfy to elevate their summer experience to extraordinary heights. We positioned Malfy not just as a drink, but as a a symbol of the summer.
To prepare our ambassadors for the rare sunny days ahead, we curated a special gift box for them. The box included summer essentials and an exclusive invite to our PR event: La Terrazza.
This event was the highlight of our campaign. We transformed a boat inspired by the Amalfi Coast into a floating Italian retreat, cruising the canals of Amsterdam for four enchanting days. In total 40 ambassadors and 50 consumers enjoyed an Italian retreat filled with toasts, laughter, live music and even a painting session.
Results
The results were spectacular: La Terrazza generated 186 social assets and an impressive €403.500 in earned PR value. It was an unforgettable journey, establishing Malfy Gin Rosa as the ideal symbol of summer.
