Data-driven influencer marketing has arrived.
Despite the extraordinary growth of the influencer marketing industry over the past years, modern marketeers are still lacking qualitative data in their campaigns. Metrics like impressions and engagements do not correlate with actual influence on brand KPI’s or consumer behavior.
Which is exactly why we launched SIA. in 2020. It is Storyboard’s proprietary data solution, hardwired to the largest Dutch and global consumer research panels. SIA. helps modern brands to make influencer marketing data-driven. From pre-testing influence to effect studies optimized for influencer marketing. Unlock the next level of influencer marketing and increase your ROI with consumer data.
SIA. Products
Influence Validation
We consult thousands of consumers within your target audience, to identify and validate the best possible match for your brand and campaign.
value match | authority match | purchase intent
Concept Test
For sophisticated creative influencer campaigns, we conduct studies to test which concept delivers the strongest consumer response for your brand.
concept validation | campaign pre-test
Effect Study
Tailored to identify the outcome of your influencer marketing campaign, or ambassador program on a brand KPI and consumer behavioral level.
exposed & unexposed | behavior | brand KPI