NEXT LEVEL INFLUENCER MARKETING
Take a look at our best work for Unilever and get inspired!
ABOUT STORYBOARD
ABOUT STORYBOARD
Storyboard is a pioneer in the field of influencer marketing. We set the tone for innovation and serve critical, curious, and forward-thinking brands that want to look beyond likes and clicks. Take a look at our portfolio and discover the impactful strategies and campaigns we have developed for your colleagues at AXE, Robijn, Rexona, and SUN.
For this campaign our objective was to create a compelling influencer campaign that connected AXE with Gen-Z men in the Benelux, while aligning with their values of inclusivity and self-expression. We discovered that hip-hop is dominating Benelux pop culture, and launched our campaign, "The AXE NEXT G.O.A.T Sessions," featuring local hip-hop talent. The campaign included live performances at festivals, content shared on TikTok, and collaborations with influencers, reaching millions of Gen Z men. As a result, AXE saw significant boosts in brand perception, inclusivity, and product interest, making the Fine Fragrance Collection a favorite among the audience.
