Despite the extraordinary growth of the influencer marketing industry over the past years, modern marketeers are still lacking qualitative data in their campaigns. Metrics like impressions and engagements do not correlate with actual influence on brand KPI’s or consumer behavior.

Which is exactly why we launched SIA. in 2020. It is Storyboard’s proprietary data solution, hardwired to the largest Dutch and global consumer research panels. SIA. helps modern brands to make influencer marketing data-driven. From pre-testing influence to effect studies optimized for influencer marketing. Unlock the next level of influencer marketing and increase your ROI with consumer data.