Beter Bed
Slaapexpert
Brief
Besides selling beds and linen, Beterbed goes the extra mile for their customers. They offer the full service as a sleeping expert. But: not everyone is aware of it. So it is our job to claim the expert role and tell our target audience BeterBed is there for all their sleep-related questions.
Approach
To claim expertise, you need an authority. So that’s why we connected Beterbed’s sleep expert Nadieh Cissen and influencer, chef and sleep-lover Jet van Nieuwkerk to talk about the tips and tricks for the perfect night’s sleep.
In a series of 3 episodes we adviced our audience about the three stages of a good night sleep: pre-sleep, sleep and post-sleep. Jet prepared a load of questions, like ‘what is the best position to sleep in’ or ‘how can I go to sleep with an empty mind?’. Beterbed’s sleep expert Nadieh answered them all with all kinds of tips and Jet tried them all.
Besides Beterbed, also Jet posted the video’s on her social channels together with a CTA, calling her followers to subscribe on the BeterBed newsletter.
Results
1,5 million impressions, 400k reach, almost 6.000 leads and, most importantly: Jet never slept better than the night after the shooting day ;)