GoStudent
’The Talk’
Brief
GoStudent is the go-to (online) tutor school, with a perfect tutor for everyone. Our job: gain awareness for the number one online tutor school in the world through authentic influencer messaging.
Approach
In our editorial approach to an influencer campaign, we focused on the dynamic, entertaining, and recognizable dynamics between parents and their kids. In video format ‘The Talk,’ children and parents talked about that other topic: a kids education.
Through Scientific Influencer Analyses (SIA.) we selected presenter Dennis Weening and daughter Coco and actor Tanja Jess and her son Bobby to share their honest stories and activate GoStudent’s brand message. With some surprising revelations as a result!
The conversation was intertwined with questions kids ask their parents about their time in school: “What was your favorite teacher and why? What was your most embarrassing moment in high school?” You never would have guessed it, but parents once were kids too.
The brand message we get across: With GoStudent you’re able to enjoy a tailor-made learning program with tutors that are the best match for you.
Results
We generated over 2,5 million impressions, 700.000 uniquely reached people within our target audience and over 10.000 website clicks. A great base for a following, lead generating campaign.
