SPORTLIFE
Discover unexpected freshness
Briefing
The iconic Dutch chewing gum brand Sportlife asked Storyboard to develop an influencer and content strategy that brings their ATL campaign “Discover unexpected freshness” to life within the Gen-Z demographic. Everything Sportlife does is ‘sub-zero’.
Approach
Storyboard developed a commercial short-form concept in which we joined forces with influential Gen-Z authorities such as Kalvijn, Rijk Hofman and Shelly Sterk. Together with Sportlife, they pranked the viewer (and each other) - as the content plays around with the assumption that the influencers were enjoying ice cold winter-holiday break.
Results
As the content outperformed each influencer’s organic benchmarks and %VTR’s, it indicated that the brand got significant traction within the Gen-Z demographic. Ultimately resulting in outperforming the benchmark kpi by over one million views.
