SPA: The Purest Picture
To showcase the purity of SPA-water, JWT developed a unique campaign for SPA, titled ‘The Purest Picture.’ A campaign where photographer Robin de Puy shot beautiful, pure portraits through a special lense; a drop of SPA-mineral water. Yup, awesome times infinity. Initiative asked us to select two influencers who could carry this campaign into the hearts of the target audience. The perfect match was found in Manuel Broekman and Tess Milne, who’s portraits and mini-documentaries were distributed on their social channels by Storyboard.
Van Dobben contentpartner
How cool is this; being able to design and implement the social content strategy for an entire year for Hollands most respected maker of traditional snacks; Van Dobben. One of the most iconic brands in the Dutch food industry. We were tasked to develop a strong digital footprint and an inventive media distribution to bring new life to Van Dobben’s social channels. We’ve already discovered how the rich history and culinary traditions of the brand create an appetite for great content.
Heineken Grand Prix
For a chunk of extra buzz around their campaign ‘The Invention’, Heineken set up a world class dinner in the middle of the Rijksmuseum. Heineken asked Storyboard to bring forward some influential participants and create an effective content campaign with them. We selected 14 talents, that would share their experiences during this amazing night in three flights. This meant that we had a superstar dinner table with guests such as Jan Kooijman, Eddy Zoey, Lauren Verster, Dennis Weening, Tim Douwsma and Mattie & Wietze. Pretty impressive! Thanks to daily monitoring and optimization, we realized 3,3 million moments of contact with 122.000 engagements and…. One epic group selfie!
From the barrels to the bar with Jack Daniel’s
Since 2011, Storyboard has been the dedicated content agency of Jack Daniel’s in The Netherlands. Thanks to a constantly evolving social strategy, we’ve been able to build a large and loyal fanbase on both Facebook and Instagram, with a loyal community that has set the standard in the business. In 2016 Storyboard was also responsible for the D150 campaign, celebrating the 150th birthday of the Jack Daniel’s distillery. Never before has there been a better reason to give the local consumer insight in the ways of working for this iconic brand. And that’s exactly what we did, in three episodes, with Dennis Weening and Veronica Van Hoogdalem. From the barrels to the bar.
Cheers to that!
Sharing is caring! That’s the motto over at Powerpeers; a completely new service that allows you to easily share generated solar power with your friend, neighbour or random fellow Dutchie. We developed an influencer campaign where TV-host and solar power enthousiast Jochem van Gelder visited people and companies that generate power and offer these through the Powerpeers platform, such as a progressive elementary school, but also powerlady Fajah Lourens! The videos were distributed through targeted social advertising on Jochem van den Gelder’s facebook account. By the way, our new hashtag is #WeLoveJochem. Don’t you?
Rituals of hammam
Find complete relaxation in a real hammam spa? Ehm, yes please! How nice would it be if this was possible in the comfort of your own home? With the renewed Hammam collection, Rituals brings this century old spa-ceremony to the consumers’ own bathroom. Storyboard was asked to create an appealing storytelling concept, so we asked Nicolette van Dam to take the camera from our cameraman and show us how she creates her own hammam sanctuary at home. So sit back and chill out!
Oh, how chocolate makes us happy. And, oh, how the eyes around the office started to sparkle when The Story Lab asked us to develop a campaign for Milka. Using the hashtag #MilkaAddict, Milka wanted to give the brand a big boost to its awareness. Apart from ourselves, we knew two other true Milka Addicts; Manuel Broekman and Veronica van Hoogdalem. It was time to really put them to the test. The result: A delicious video that oozes chocolate. Enjoy!
How much meat really goes into a burger? And how often is the oil in the fryer replaced? Relevant questions from an increasingly critical consumer. This is why McDonald’s set up the Backstage campaign; a truly honest look behind the scenes at the ways of working at McDonald’s, designed to increase the perception of McDonald’s as a transparent brand. Storyboard selected two conscious and healthy influencers, Toprak Yalçiner and Tim Douwsma, to represent the critical audience and discover the answers to their questions. With the announcement of the campaign and the final result, we were able to generate 4 million moments of contact with the audience. This meant we overachieved on the set KPI’s on reach, video views and engagements.
The Social Tripplanner
Here at Storyboard, we’re all for online. Although we also believe a ‘like’ on Facebook or a cake-emoji for your birthday doesn’t really compare to the real deal. No one supplies more moments of real interaction than the NS (The Dutch Railway). That’s why they created ‘The Social Tripplanner’. an online tool to meet up with friends the old fashioned way, in real life. Storyboard was asked to develop a video and social posts, supporting this campaign. We enlisted the help of Art Rooijakkers to try out the tool, resulting in a fun get-together with an old college friend in Tilburg.
The story behind Maaslander Boerenkaas
There are some projects that we just can’t talk about enough. Our campaign with Maaslander is one of those projects. For this traditional Dutch brand we were briefed to tell the story behind their ‘Boerenkaas’, in order to raise brand preference and awareness for this product. We selected two influencers, who visited the farms where ‘Boerenkaas’ is made, to get to the bottom of the production process and the craftsmanship and dedication that goes into it. This resulted in Jet van Nieuwkerk and Ellemieke Vermolen, both authorities in the field of food and nourishment, visiting the farms and experiencing firsthand how Boerenkaas is made, from the milk to the finished result, with which Ellemieke and Jet prepared a delicious meal. The video’s were viewed 1,4 million times, and reached over 4 million people!